Yasmin Karssing is an accomplished young entrepreneur. She has been successfully building up her own cosmetics line for the last six years and she was even featured on an episode of “The New York Times Best-seller” with her partner Nick Lachey. As one of the youngest executive women in the country, she already has a lot of experience in the industry and is used to dealing with both male and female executives in the business. Now, as an entrepreneur and a consultant, she plans to expand her client base by targeting the ever-growing demographics of nationality, age and sexual orientation.
With her beauty and fashion expertise, the company has launched its own line of makeup, hair care products and health and beauty products. Her own skincare line, called Yasmin Skin, will include natural products that have been proven effective for both men and women. The brand will also feature an anti-aging line and a line of firming and weight loss products that should prove successful. In terms of her personal career, Karssing is currently working as a senior vice president of Avon Cosmetics, one of the largest cosmetic companies in the country.
According to her, there are a lot of differences between dealing with men and women. She explains that as a woman, you have to understand what men want. In contrast, what men want is someone who can bring their A game to the table and perform well. She has experience in this area and is eager to help entrepreneurs become successful with their national and global businesses. Although it may be difficult to be accepted by an elite group of Americans and Europeans, if she is able to gain the trust and respect of the male population, then it would be easy for her to make it big in the international scene.