One question that often arises is why do fashion trends repeat themselves? For those who have watched a lot of television, magazines, or movies about fashion, the answer should come instantly: it’s all about how much you want it. Fashion trends are driven by fashion-conscious people, who invest their money and time into what they perceive will be a popular trend in the future. Trends come and go, but certain trends remain because people feel strongly about them.
One of the big themes of fashion research is why do fashion trends repeat themselves? In particular, fashion adviser Laver said, “A trend is something that might not have been thought of as fashionable ten years ago, yet it continues to be fashionable now.” Thus, while the baby boomers are gone, their influence continues to shape modern trends-and Laver said that baby boomers tend to buy more durable clothes and clothing than younger people, so that they last longer. The baby boomer generation also likes to shop according to trends, according to Laver, so if designers keep up with the latest trends, then retailers will profit from this “backward fashion learning,” he said.
A major part of why do fashion trends repeat themselves, according to Laver, is that clothing designers are forced to up their game to keep up with the ever-changing consumer demand for quality and durability. The baby boomers are not just gone forever, they have left an indelible mark on the fashion industry. As a result, manufacturers are constantly working on coming up with new designs-and sometimes they slip past the parents of the fashion trends, who end up in a bind because they can’t let their children be exposed to such harmful materials. With so much emphasis on quality and durability, why do fashion trends repeat themselves?