What Is A Fashion Macro Trend?

When presenting fashion macro trends to an audience or team, it’s not only photos that tell your message. Visuals, words, and concepts must also support your points. With a catchy title, many are able to quickly grasp the concept before too much information and parts are already addressed. By giving your team a chance to get to know the topic, you help them better prepare for the discussion, allowing you to give them more of what they’re looking for.

Fashion designers tend to lump all macro and micro trends under one umbrella term, but there’s a difference between the two. A macro trend is a trend that spreading large amounts of time and resources from designer’s across the board. Micro trends on the other hand are smaller, often times coming from one or two designers who have created the trend.

While both may hold the same title, a quick search on either term will give you a different picture of what each design style is about. The best way to decide which is right for you is to look at your company and how you wish to connect with your audience. Macro trends are usually created by designers who have a large social media following and use the platform to reach out to their audience. Micro-trends are typically created by designers who don’t have a large social following and use social media to get their creative juices flowing.