What Influences Fashion Trends

What influences fashion trends? Fashion trends are formed by the conscious decisions and actions of individuals and are usually a direct expression of human behaviour and human nature. They may be influenced by society, by advertisers, public opinion, or they may be your personal decisions influenced by current events or changes in the economy. Fashion trends come and go, but some trends never seem to go away. The one thing that remains constant is the individual behaviour of the fashion conscious individuals who form the majority of the fashions market. Fashion trends are affected by individual choices in clothing, accessories, makeup and much more which all have a major influence on how people choose to look and feel.

As fashions change so does the need to update and keep up with the latest styles and designs. To do this many clothing design houses will have to take into consideration current fashion houses and the latest trends which may come out of Paris, New York or Milan. It can sometimes be difficult for smaller clothing design houses to keep up with the fast pace of change in the industry and it is often thought that they do not have the same resources that larger fashion houses do. However, smaller fashion houses are now producing clothing that look very similar to the designs produced by the big fashion houses and in many cases the end consumer cannot tell the difference.

Fashion trends come and go but fashions are always in fashion. Fashion has been described as being a subjective style based on individual preferences, personal creativity and social influence. Fashion is a multi-million pound business that has created millionaires and celebrity babies born of fashionable parents and fashionable clothes that are worn by celebrities and the public at large.