What is Trend forecasting in fashion? Trend forecasting is actually a global industry which focuses on forecasting the trends of clothes. It may sound like a silly fashion statement, but fashion forecasting is very important to any buyer, shopkeeper, designer, manufacturer, or retailer because they know very well what is in and what is out for the coming season. They have to know what is going to make their clothes sell, what will become the new trends, which materials will gain popularity and which will not. In fact, a fashion forecast is nothing less than a forecast of how a particular season will turn out.
A fashion forecast can come in many forms. A common form is to analyze colour trends, such as what colour was in vogue last season, what colour will remain popular this season and which colour will soon become the new vogue. Fashion forecasts can also be made on the basis of what trend is currently taking place, which colour is generally associated with what kind of clothing items people are buying, what kind of colours are considered to be sexy, what kinds of shoes people are buying, which kinds of bags are in vogue, etc.
Fashion forecasts also help the designers to understand what the trends will look like in the future. For instance, it could be predicted that by next season, all the jeans will be white. At the moment, most of the jeans are still being manufactured in colours, but gradually they will all be made white. But, later on, all the jeans will be made without any colours except white – because one would think that most people prefer not to mix up the colours. Trend forecasting also helps the manufacturers to plan what kind of clothes to produce based on the future trend, and what patterns to use and in what colour combination.