Zara has been a very popular fashion brand established in the year 1985. It is also the world’s largest fashion chain and the most popular fashions business. This company owns various popular labels such as Uterque, Zara, Bershka, and many more. However, some of the people have a different perception that fashion actually belongs only to the famous celebrities and other TV stars.
According to this concept, celebrities are only popular because of their status. In this case, it can be compared to clothes supply chain management. The chain management of these clothes manufacturers basically works like this. When a celebrity or a well-known person launches a new line of clothes, they will definitely attract a lot of customers for that particular item, because there are many people who want to be just like them.
For the supply chain management aspect of clothing business, it means that they need to take note on everything that they do in order to make sure that they can get their goods in the stores of their consumers. In addition, they also need to consider the hottest fashion trends of today. This way, they can easily adjust the prices of their product in order to make sure that they can sell it at the right price to their customers. In this case, we can say that fashion and celebrity status are two important factors to be considered when you are dealing with the supply chain management of clothing business.