The 1990s Fashion Trends Forecast – A Business Plan For Change

The 1990s fashion trends timeline starts with the onset of the first new decade, which is characterized by a global climate change. At the start of this decade, the world was gripped in a severe drought which made the use of water scarce. Since 1990, the global average temperature has risen 1.5 degrees, which makes the arid and tropical regions more suitable for plant cultivation. With this increase in the temperature, demand for food also increases which prompts farmers to find crops that can tolerate these changing weather conditions.

Fashion trends such as the introduction of “black friday” which allowed consumers to shop online on Friday evenings made the internet a significant part of the cultural conversations. The internet helped consumers save money by reducing overhead costs, increasing competition and increasing consumer convenience. In addition to this, the introduction of YouTube as a major global video sharing site in 2021 introduced the concept of viral marketing by allowing users to share videos they like with their friends. As social and technological trends increased, so did the influence of YouTube in the wider cultural conversation.

Since the introduction of these social and technological trends, businesses needed to adjust their business plans to reflect these changes. Because social and technological changes created greater importance for the consumers in creating their own identities, business owners had to create business plans that would encourage this movement rather than discourage it. The introduction of Facebook into the social landscape marked the beginning of the downward trend, which resulted in businesses adjusting their business plans accordingly.