Fashion influencers often get accused of crossing the thin line between tasteful and tacky but Sock Candy, from the creative minds behind the Ed Hardy brand, is taking the case in an entirely different direction. Instead of trying to be edgy, Sock Candy is taking a more traditional approach to sexy fashion for young girls. With fun colors, eye-catching designs and a unique twist on the “sock-tastic” trend of past years, Sock Candy is poised to make a big splash as the fashion trend for next season evolves.
The new brand’s creative director, Liz Wolfe, co-opted some of the edgier elements of past fashion trends to lend Sock Candy a more edgy twist. The brand is co-opting some of the most popular patterns in high fashion: sheer socks, animal prints, stripes, polka dots, gum rubber, sequins, laces, flowers, crystals and lace. Socks that come in Sock Candy in different bright colors, like turquoise and fuchsia, as well as more traditional colors like burgundy and black, are sure to be a hit. A few new additions to the pattern include patterned pink sheer socks in faux suede and velvet. While the toe shoes may not have traditional heels, they are available in patent leather, so fashionistas won’t have any excuse not to wear these beautiful Sock Candy shoes.
Sock Candy’s versatile range of items also includes ankle socks, which come in many exciting combinations. There are Sock Candy “arthome” boots and “barefoot” shoes for both women and men, as well as “athletic” socks and “athletic” sandals for men and women, and a wide selection of no-slip rubber soles and insoles. The Sock Candy brand encourages consumers to mix and match their footwear collection with different pairs of ankle socks, making up a unique fashion palette for every outfit. Each of these new additions helps Sock Candy stand out from other brands offering similar fashion trends in the same shoes. Whether you are looking for something that looks like it was specially designed by a street artist or you want to make a fashion statement with something original, Sock Candy has all of your needs covered.