Description Caroline Gotschall is an American online celebrity most popular for posting Instagram pictures with long, captivating captions. She earned popularity while still a student in the University of Cambridge, studying international relations. She later went on to work as a writer and political analyst for the International Herald Tribune. Since then, she has become known primarily for her work as a performer, with such shows as Caroline Gotshel’s podcast and The Guardian Live’s politics program. This is all made possible by the successful public profile she has created on the popular networking site Twitter, as well as her many articles in various publications including The New York Times, Washington Post, L Magazine, Vanity Fair and others. In fact, her status as a popular public figure makes her the perfect candidate to speak about the importance of maintaining one’s own personal identity as it can be a source of considerable personal stress and even danger if one loses it.
According to Gotsaul, who is also an entrepreneur, author and public speaker, “People who say that identity theft is inevitable will soon be proved wrong due to the efforts being taken by people who care about their reputation, and more importantly about the future of the internet as a market place.” As Calloway herself acknowledges, however, this does not necessarily mean that people should work to keep their social media profiles clean of any traces of spam. Instead, people should take measures to protect themselves from the perils that can be brought about by spammers, hackers and other cyber criminals who want access to personal information to use for their own gain.
In light of the sensitive nature of the online social media platform, Gotsaul advocates the creation of a common discipline between internet marketers and other business people and experts in the field. “I think a common sense approach to things like this would go a long way to making the internet safer for everyone, and that is something we should all be striving for,” she said. Gotsaul also suggests that companies should train their employees about the importance of protecting their social media profiles from unwanted contacts and messages, or at least creating clear guidelines on what members of the public may expect to see in their profile pages. The use of social media by the general public should always be accompanied by appropriate social media training for employees as well, in order to make sure that the right kind of information is being shared, with the right people in the right situations.