About this Privacy Policy
This Policy sets out what the categories of personal information YourFashion.Guru may collect from you when you use the Service as well as how YourFashion.Guru processes that personal information.
If you have any questions about this Policy or do not agree with it, please contact YourFashion.Guru by email info [at] yourfashion.guru
before using the website. YourFashion.Guru may amend this Policy from time to time, so you should check this page from time to time to ensure that you are aware of any changes that have been made. This Policy was last updated on 5 January 2021.
By using any part of the website or providing personal information to YourFashion.Guru you consent to YourFashion.Guru processing your personal information as set out in this Policy.
Incorporation by reference
This Policy incorporates the following provisions (and their subordinate provisions) of the Terms by reference:
Definitions;
Privacy; and
Modification to YourFashion.Guru’s Services or this Agreement.
The provisions incorporated into this Policy from the Terms must be read as being applicable to this Policy, to the extent doing so does not materially change their meaning. To the extent the provisions of this Policy conflict with the Terms, the provisions of this Policy will prevail to the extent of the conflict.
The defined terms in the Supplementary Definitions in the Policy have specific meanings in the context of this Policy and shall be interpreted in accordance with the principles set out in the Terms.
Personal information YourFashion.Guru collects from you
Personal
information you volunteer or which YourFashion.Guru collects directly
In general, you may navigate the website without directly providing YourFashion.Guru
with any personal information. Any domain name information that YourFashion.Guru
collects is not necessarily used to personally identify you but is instead
aggregated to measure the number of visits, average time spent on the website
and the web pages viewed. YourFashion.Guru uses this information to measure the
use of the website and to improve its contents. However, additional services
may be only available if YourFashion.Guru has certain information about you.
YourFashion.Guru may collect the following personal information from you:
Information about the products and services you express an interest in when you
visit the website;
Your name and contact information, including email address and company details
which you may submit to YourFashion.Guru;
Information about your location or similar location based information;
Information regarding your personal or professional interests, demographics,
experiences with YourFashion.Guru’s products and contact preferences in order
to provide you with further correspondence about YourFashion.Guru’s products
and services.
YourFashion.Guru may intercept and monitor your communications
YourFashion.Guru may implement systems designed to intercept and monitor your
communications with YourFashion.Guru, to the extent permissible by law in the
course of the carrying on of business and for the purpose of monitoring or
keeping records of direct and indirect communications.
Personal information YourFashion.Guru collects automatically
When you use the website, YourFashion.Guru automatically receives and records
information from your browser or mobile platform, including your location, IP
address, cookie information, and the page you requested. This information is
stored in YourFashion.Guru’s server logs.
YourFashion.Guru only uses this data in aggregate form to better understand how
YourFashion.Guru’s customers, collectively, use the website.
Cookies
YourFashion.Guru uses cookies which are files that store information on your
hard drive or browser. Cookies can be used to determine whether you have
visited the website before and make it easier for you to maintain your
preferences on the Service, and by seeing how you use the website, YourFashion.Guru
can modify the website to better suit visitors’ preferences and measure
usability of the website. You can, should you choose to, disable cookies in
your browser and delete all cookies currently stored on your computer. You can
find out how to do this by modifying your browser’s preferences appropriately.
Security
YourFashion.Guru is committed to ensuring that your information is kept secure.
In order to prevent unauthorised access or disclosure YourFashion.Guru has put
in place physical, technical and administrative measures to safeguard personal information
YourFashion.Guru collects though the website.
Linking
YourFashion.Guru may link to other websites which are not within its control. YourFashion.Guru
will not be responsible for the protection of any personal information which
you provide to 3rd parties. You should exercise caution and view privacy
statements applicable to 3rd party websites or services.
How YourFashion.Guru processes personal information
YourFashion.Guru uses your personal information for the following reasons:
To provide services or information you have requested and to notify you about
important changes or developments to these services;
To respond to your inquiries and complaints or to process your requests in
relation to your information;
To follow up on any inquiries and complaints as part of YourFashion.Guru’s
customer care procedures;
To update YourFashion.Guru’s records about you and for the purpose of retaining
records about you;
To administer offers in the ordinary course of doing business with you;
To improve YourFashion.Guru’s products and services by making them easier to
use and by providing access to certain sections of the website;
To prevent or detect any unlawful activities;
To inform you of and administer competitions and other promotions; and
To evaluate the effectiveness of YourFashion.Guru’s marketing and for the
purposes of research, training and statistical analysis in order to improve YourFashion.Guru’s
services.
Should YourFashion.Guru request any further personal information from you, YourFashion.Guru
will inform you how the personal information you provide will be used.
YourFashion.Guru may contact you by e-mail, phone or messaging for the purposes
set out in this section. By submitting such information to YourFashion.Guru,
you indicate your agreement with YourFashion.Guru contacting you using these
methods of communication. YourFashion.Guru will continue to contact you using
the methods you choose until you advise YourFashion.Guru in writing that you no
longer wish to be contacted using such methods. Please note that you are
required to accept at least one of the above methods as your chosen method of
receipt of communication from YourFashion.Guru.
Sharing your personal information
YourFashion.Guru will not transfer, disclose, sell, distribute or lease your
personal information to 3rd parties except than on the following basis:
Where YourFashion.Guru has your consent to do so for the purpose of providing a
service to you;
Where it is required by YourFashion.Guru’s associates involved in running
accounts and services for you or in undertaking activities linked to the
operation of such services or accounts on YourFashion.Guru’s behalf; or
Where the disclosure in in compliance with legal and/or contractual
requirements that YourFashion.Guru is subject to, including, but not limited
to, intergovernmental agreements.
YourFashion.Guru will not pass your personal information to 3rd parties (other
than on the basis set out in this Policy and in accordance with appropriate
disclosure requirements YourFashion.Guru may be subject to) without your
consent.
This process may include sending personal information to other countries, whose
data protection laws may not be as comparable to the European Economic Area.
However, YourFashion.Guru has taken appropriate steps to ensure the same level
of protection for the processing carried out in these countries as within the
European Economic Area.
Accessing your personal information
If you think that any personal information YourFashion.Guru holds about you is
incorrect or incomplete, please contact YourFashion.Guru as soon as possible. YourFashion.Guru
will take the necessary steps to ensure that your personal information is
corrected and/or updated.
Supplementary Definitions
“Policy” means this privacy policy, as amended from time to time;
“Terms” means the YourFashion.Guru Online Standard Terms and Conditions located
at http://YourFashion.Guru.com/terms-and-conditions/;
“website” means the YourFashion.Guru website accessible on the YourFashion.Guru.com
domain.
Privacy
You agree to apply the EU-U.S. Privacy Shield Framework Principles issued by
the U.S. Department of Commerce, located at https://privacyshield.gov/
(“Privacy Shield Principles”) to all data that YourFashion.Guru transfers to
you that originates from the European Economic Area or Switzerland when that
information meets the definition of “personal data” in the Privacy Shield
Principles (“EEA Data”). For clarity, you agree to (a) use EEA Data only for
purposes consistent with the YourFashion.Guru privacy policy (if you receive
EEA Data as a “controller” as defined by the Privacy Shield Principles) or only
for purposes specified by YourFashion.Guru (if you receive EEA Data as a
“processor” as defined by the Privacy Shield Principles); (b) notify YourFashion.Guru
upon your determination that you can no longer apply the Privacy Shield
Principles to EEA Data; and (c) upon such determination, cease use of EEA Data
or take other reasonable and appropriate steps to apply the Privacy Shield
Principles to EEA Data.
If your Offering is directed to children under 13 years old, or under any other
age-threshold pursuant to the applicable Law, or if you have actual knowledge
that you are collecting personal information from children under that above
mentioned age, you will maintain full compliance with relevant Laws, including
– if applicable – the US Children Online Privacy Protection Act (COPPA), and
the provisions applicable to the protection of a child’s data under Regulation
(EU) 2016/679 of the European Parliament and of the Council (GDPR). Without
limiting the aforesaid, you will provide all necessary notices and receive all
necessary consents, including verifiable parental consent, as required under
the applicable Law, to YourFashion.Guru use of personal information.
Data Processing
This Data Processing Agreement applies when Personal Information is Processed
by YourFashion.Guru as part of YourFashion.Guru’s provision of the Service, as
further specified in the Agreement and the applicable order form. In this
context, to the extent that provisions under the GDPR apply to Personal
Information that YourFashion.Guru processes for Customer under the Agreement,
Customer is the Data Controller and YourFashion.Guru and applicable Affiliates
are the Data Processor under such laws and regulations.
Instructions for YourFashion.Guru’s Processing of Personal Information. YourFashion.Guru
will only Process Personal Information on behalf of and in accordance with
Customer’s instructions. Customer instructs YourFashion.Guru to Process
Personal Information for the following purposes: (i) Processing in accordance
with the Agreement and applicable order forms, including, without limitation to
provide the Service, and for back-up and disaster recovery, cyber security,
operations, control, improvements and development of YourFashion.Guru’s
Service, fraud and service misuse prevention and legal and administrative
proceedings; and (ii) Processing to comply with other reasonable instructions
provided by Customer where such instructions are consistent with the terms of
the Agreement and comply with applicable Privacy Laws and Regulations.
Processing outside the scope of this DPA (if any) will require prior written
agreement between YourFashion.Guru and Customer on additional instructions for
processing, including agreement on any additional fees Customer will pay to YourFashion.Guru
for carrying out such instructions.
Collaboration with Third-Party Ad Networks.
We may collaborate with Google or other third party vendors or advertising networks as business partners. Google uses cookies to help serve the ads it displays on the websites of its partners, such as websites displaying Google ads or participating in Google certified ad networks. When users visit a Google partner’s website, a cookie may be dropped on that end user’s browser.
- Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website or other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to you based on you visit to our sites and/or other sites on the Internet.
- You may opt out of personalized advertising by visiting Ads Settings. Alternatively, you can opt out of some third-party vendor’s use of cookies for interest-based advertising by visiting info.
Please be advised that the cookies of other third-party vendors or ad networks may also be used to serve ads on our website, and therefore, please be informed as follows:
- Third-party vendors and ad networks may serve ads on our site.
- You may opt out of personalized advertising from such third-party vendors and ad networks under the following link: http://optout.aboutads.info
- Alternatively, you can opt out of some third-party vendor’s use of cookies for interest-based advertising by visiting info.
Information collected by third parties. The third parties that display advertisements on our site may use tracking technologies, such as cookies, web beacons and similar technologies, to collect information about users who view or interact with their advertisements. Unless expressly stated otherwise, our website does not provide personal information to these third parties. This information allows them to deliver targeted advertisements and gauge their effectiveness. Some of these third party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers end users a single location to opt out of ad targeting from member companies (www.networkadvertising.org).
We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate usage data to calculate the percentage of users accessing a specific website feature.