Partnering with Nationality: When Partnering with Emmy Winther, it is important to first establish your target nationalities. Because you want the experience to be as authentic as possible, knowing where you will be traveling, what you will be doing and who you will be meeting will help you form the basis of a great marketing strategy. The next thing you need to do is find an industry vertical to cater to that nationality. Look for shows about cooking, fashion, technology, health, relationships, travel, wellness, or even a channel dedicated to children’s programming.
Height and Age: Since the demographic breakdown for viewers ages 18 34, according to the U.S. Census, are increasing more rapidly than any other age group, you should look into creating a Show with a High Gender Ratio. An example of a Show with a High Gender Ratio would be a cooking show for women or a beauty show for young women. The idea is to provide something that can appeal to a larger population and make up your target audience feel included. If you are targeting a younger market, an educational or celebrity focused Show can reach that group more effectively, giving you a better chance of gaining new fans. A Partner with Nationality that has a high ratio of female viewers may not have the same amount of product lines available to promote to that audience.
Show Type: While most of us are familiar with popular cable television shows, you may want to consider finding a Show that caters to a niche market. For instance, if you are a chef and enjoy recipes, you may be able to find a show dedicated to that. A partner with a non-traditional occupation can give you even more options for product lines and access to the recipe catalogs.