Nigerian Fashion Trends 2021

The coming up of the new year heralds a new Nigerian fashion trend which is very much in demand during the month of January. This is due to the ever changing nature of style and to experiment with new designs, as most new year fashion are usually more experimental, bolder and more fashionable than the preceding one. Fashion industry watchers also believe that due to the economic recession in the country many designers are not able to push their designs to the next level, which is why this fashion season is the strongest one in recent years. It is anticipated that the market for accessories will increase with more emphasis on wearable style and trendiness.

With so many elements of fashion to choose from, it is becoming increasingly difficult for any shopkeeper to keep abreast with the fashion trends taking place throughout the year. This is because it seems every month something new is in the offing and as a retailer if you are not keeping up with these trends, you may be left behind. For instance, in January 2021, it was the turn of the year for the “New School” in Nigeria to make a debut and as a result, the traditional kaftan was transformed into something completely new and stylish. One of the most noticeable fashion trends of the last decade that has only recently gained popularity in Nigeria is the oversized designer handbags that now grace the shelves of many stores.

These over-sized bags have become a rage in the fashion world and they have already become popular with western women who have seen them at fashion shows in Europe and the USA. The large purses give the impression of being extremely trendy, chic and luxurious but without giving away the fact that they are massive! This is partly due to the fact that they have been imported from China where they are mass produced to fit the new minimalist design aesthetic which is slowly taking over the fashion world. As an added bonus, the price of these new bags is considerably lower than the average handbag, making them a hot favourite with many consumers. As these Nigerian fashion trends take hold over the coming year, expect to see an increase in the number of outlets selling these fashionable over-sized handbags around the country and beyond.