Ingrid Ferrari is the new name for outgoing actress and Formula One driver Felipe Massa. The thirty seven-year-old has been given the task of promoting a line of products designed by the famous Italian car manufacturer. Ingrid has been revealed as the official partner of the Italian brand, keeping the same position it held with Piero Rossellini in the promotion of the 50th anniversary edition of the popular GranTurismo. The involvement of Ingrid Ferrari into this prestigious programme is bound to raise the profile of the firm in the eyes of the customers, especially since it is clear from the firm’s profile that it considers itself to be a high profile car maker.
The promotion is also a move that follows the recent trend that many Italian car manufacturers have adopted in this regard, wherein they seek to diversify their markets beyond the traditional groups. Ingrid Ferrari has succeeded in diversifying its markets by including an African and Caribbean country into its stable of clients. This will help the firm to broaden its geographical base, something that is important for a company in the present age that seeks to compete across all continents. Ingrid Ferrari is also very aware of the fact that the need for a good image among the people and the general public cannot be ignored any longer. The firm is keen on impressing the public with its latest designs and also looks forward to attracting young drivers and professionals who share the same passion for car racing that it has.
Ingrid Ferrari’s marketing drive will also see the participation of several celebrities in various events that it will organize. It is clear that the company is aware that there is a huge market for marketing a car belonging to a renowned brand and that it has to make sure that it can retain as much of its popularity as possible. With the increasing interest of the general public in Formula One, the chances of the firm retaining its position at the top are very bright.