How to Write a Fashion Trend Report

Due to the fact that fashion trends and fashions are very important aspects of the overall fashion business, a whole segment of this clothing business lies in based on fashion forecasting, fashion planning and then fashion reporting. The fashion reporting segment of the clothing business consists of individuals who are tasked with researching and forecasting upcoming trends in order to inform design firms, manufacturers, retailers and other fashion related entities about what’s new in the market and what’s going to be popular in the future. This can help them create their strategy in advance and thereby avoid a lot of hassles when it comes to designing a new product or improving upon an existing one. Fashion forecasting refers to those designers who study and research about current fashions and their impacts on consumer behavior and buying habits. They come up with various designs and patterns that will suit the market needs. It is in fashion forecasting that you would find out the hottest selling colors, most popular footwear colors and which types of accessories and shoes are currently in demand.

Fashion trends are generally affected by a number of factors. Some of these include social, cultural and political influences. Fashion experts and researchers conduct surveys and focus groups to understand the psychology of people better in order to create designs that will suit the particular needs of the consumers. The information gathered from such focus groups and surveys are used by fashion designers to create their forecasts about what’s going to be popular in the market and thus create the designs accordingly. Fashion market intelligence is essential for designers as it helps them make timely adjustments and hence better designs for their work.

Fashion forecasting is very critical because it helps to decide whether a particular design pattern or style is worth creating, whether it will be in demand in the market and thus whether it is in the interest of any particular company or manufacturer. There are a number of different types of fashion trend reports, each depending on the topic area that the research is based on. Some of them provide complete background on the concept of fashion itself; others give an in-depth look at the different types of materials, colors, designs and styles that are in vogue. A few provide an analysis of the current fashion trends based on different types of mediums.