How the 1973 Fashion Trends Changed Fashion

Fashion has always been an art and it was in this year that the first ever Fashion Trends was witnessed. People had finally woken up from their slumber and the new year was now ushered in new ideas, new fashions, and new tastes that would shape the future of fashion. There were no more pinned shirts, no more baggy jeans, no more riding breeches and no more pencil skirts. Everyone was ready to take charge of their image and Fashion was born. The first of the new fashion trends was evident with the arrival of the first women in major fashion lines such as Hanes, JCPenney, Victoria’s Secret, and Calvin Klein who each presented their own take on the classic girl’s fashion.

This year will also be remembered for the first Color Coordinated Shoe collection which was introduced by Dolce and Gabbana. The colors were so diverse that the collection was a riot on the runways with everything from lime green to eggplant and everything in between. Although not a very popular choice among women, the 1973 D&G set the tone for women everywhere with its bold colors and bright patterns. One of the new trends that was also inspired by color coordinated shoe collections was the “Laguna Beach” look, which was adopted by many designers to give surfing inspired look to the beach.

Laguna Beach was not the only design style brought in for the “Laguna Beach” look but several other iconic designers also contributed to the 1970’s fashion year. Among them were Koolhaas & Gabor (who brought the first double sided floor lamp) and Volk. While these designers helped define the “Laguna Beach” look, other designers such as Dolce and Gaba were also responsible for reviving classic Italian designs which had been completely left behind during the previous years. These brands included: D&G, Dolce, Boccia, Chopard, Mulle, Cose, Burberry London, Mulle, Grishko, Mon Cheri, Fendi, Jovan Musk, and DKNY. These companies not only brought back classic Italian designs that were influenced by the “Laguna Beach” style but also launched many contemporary Italian brands that are still considered Italian style today.