Fashion trend forecasting, also known as fashion forecasting, is a worldwide industry that focuses on predicting the hottest styles and colors of clothes coming out into the fashion industry for the coming season. A fashion trend forecasting professional often analyzes and forecasts the hottest trends to hit the market during a particular year or season. The forecasts come from many different sources such as fashion magazines, fashion shows, celebrities, and from the latest styles on the red carpet. They are used by fashion companies, designers, and even individuals who want to get on top of the fashion trend before it becomes too late to capitalize on it.
The best fashion trend forecasting services offer extensive analyses of the current fashion trends. They analyze the fabrics, styles, colors, patterns, materials, and accessories used on current collections to determine what will be the next big thing in fashion. They also look at how trends impact the consumer and how to make the most of these consumer trends to drive sales.
Some of the factors which influence the trends include the season, the general public reaction, designer popularity, the number of new designers creating new lines, and the makeup of designers. By utilizing the information from the forecasting service, designers have better ideas about how to use fabrics, colors, and patterns to create a look that both looks good and feels great on the body. Fashion forecasting services help the consumer in knowing what will be in and what will be out in the coming fashion seasons. By using the information provided, consumers can plan ahead for the future of fashion trends and styles so they can be well prepared when the new styles and designs come out onto the scene.