How Are Fashion Trends Delivered?

Advertisment

One of the biggest questions that fashion analysts have been asking themselves is how are fashion trends determined? There has been much speculation about this question with some believing that fashion is purely a matter of consumer choice while others believe that fashion trends are determined by the forces of the economy. The truth lies somewhere in the middle of the two. While it is true that fashion trends are largely affected by the economic outlook, they are not entirely controlled by it and there are still many factors that have an impact on how the fashion industry looks like.

To start off, one cannot deny the fact that the fashion industry is actually a multi-billion dollar business. What this means is that there are a lot of powerful people that are behind the development of fashion trends. Fashion gurus spend most if not all of their time traveling around the world to meet with fashion experts from different countries. This way they can get first hand information on what the latest fashion trends are and also gather data on how these changes affect the industry. As such, how are fashion trends determined is mainly based on gathering information and getting feedback from fashion experts.

How are fashion trends determined also depends on how fast these changes take place. Trends may last for weeks or even months and only be revealed once a year during Fashion week. Once the trends have been unveiled, these are taken very seriously by both designers and consumers alike and cause a major influence in the way designers make their next fashion statement. For instance, last spring’s Paris Fashion Week trends were impacted by the French Revolution so much so that many Parisian designers made note of it and took some of their clothes from this fashion week. If there is one trend that seems to last forever it is the one about the humble coat.

Advertisment