Abigail Stjohn is an entrepreneur, a marketing executive and a social media celebrity with millions of followers on Instagram, Twitter and Facebook. She is the founder of Nutrum, which promotes itself as a” nutraceutical alternative” to prescription medication and which brings a cutting-edge health club for its members, promising a lifestyle experience that includes “inspiration, excitement, and rejuvenation”. She has been called the “Yoga Queen” of Instagram because her page is filled with pictures of her yoga poses and other healthy habits. This article will explore the background of Abigail Stjohn and why she has chosen to launch her business in the highly competitive field of cosmetics advertising with a product that could potentially earn hundreds of millions of dollars annually.
Abigail St Johns name is fitting for an influencer, as her job entails building strong relationships with brands so that they will promote her content on their own social media channels, YouTube included. Her official account on the Nutrum website boasts a massive 6.3 million followers. Her YouTube channel has over one hundred and fifty thousand subscribers, making it one of the most visited channels on YouTube. Nutrum itself is not a brand but rather a platform provided by Nutrum to help members promote themselves on other platforms. In this respect, the company is not unique and in fact is one of many new online brands created in recent years as traditional companies look for ways to communicate directly with their consumers.
The key role that Nutrum plays in the industry is one of an influencer, driving sales and awareness of products through the YouTube platform. It is therefore not surprising that Abigail Stjohn would choose to launch her own personal YouTube channel in order to communicate with customers and potential customers about her products and services. If one goes by the revenue figures posted on Nutrum’s website, it appears that Abigail may well be in business for herself through YouTube, but given the promotional effort that she has put into the Nutrum opportunity, it will be interesting to see if her influence takes off and her full report from YouTube is something to behold. It could well be the first step towards a career in viral video. In her own words, “I’m just an ordinary girl from Canada who loves chocolate and the internet”