The food fashion trends in America have been on a steep rise, and they are catching up with the rest of the developed world. Some of the biggest names in the industry such as Hostess, Cupcake Princess, and Cuisine come together to form the Food Fashion Trends Lab, an imprint of New York fashion designer, Alice Cooper, who has had her own clothing line for five years now. The lab works closely with several large food service companies to observe consumer behavior and culinary trends, trying to improve their ability to serve clientele with great service while also providing stylish products to meet their client’s desires. Although food service has always been an area that requires close attention to detail, food fashion trends have evolved in the past few years and it is becoming a significant part of the industry. According to Corin herself, “We’ve seen growth in staffing levels, but we haven’t seen a rise in income. I think the market is going to continue to expand because of this trend.”
As more people are shopping for new clothing and accessories, Corin finds that food fashion trends is quickly becoming one of the top choices in the casual apparel industry. She explains that as the demand for eco-friendly clothes increase there will be an increasing need for reliable, well-made clothes for the publicans. She notes that a large number of publicans will be required to take a public Relations course that is centered around food fashion trends so that they will better understand and promote these eco-friendly clothes in order to meet the demands of the public. In the first three months of this year, Corin expects to see a significant increase in food fashion trends as these publicans try to accommodate growing needs by offering eco-friendly clothes.
Aside from offering eco-friendly clothes, the food fashion trends Lab is also working with publicans to promote their own businesses by helping them to advertise their services at farmer’s markets and during outdoor events. One company that is starting to take advantage of this opportunity is VFI Local 8 who is creating its own line of environmentally-friendly clothing. According to Corin, VFI Local 8’s goal is to connect local sports teams with the publican’s desire to have a healthy lifestyle. The company will also help VFI members with promotional products and services such as creating awareness about organic and water-efficient lifestyles. Corin notes that once VFI members start promoting their own businesses and gaining exposure they will be able to generate new customers.