Fernanda Ferrari is a thirty-two-year-old entrepreneur who founded and operates her own fashion label, Fernanda Ferrari, an Italian-inspired line of women’s clothing and accessories. She has been married to her husband, Mario Signor, for the last fifteen years. The marriage came about through an unfortunate event in which Mario, Fernanda’s husband, was convicted and served time for Mafia activities in Brazil, as well as for tax evasion in America. As such, he could not travel to Italy to represent him during his sentence, so Fernanda took over his role as director of the company while he served his sentence. Through this process, Mario became more involved in the business and worked diligently to grow it into what it is today: a fashion label dedicated to creating high quality, stylish clothing for the modern woman.
The problem that many people who are in the fashion industry face when they are seeking new partners, whether or not they are aware of it, is that their clients may have an entirely different nationalities or heights of height than the ones that they are looking for. Some of the partners that they eventually choose come from smaller towns, making it difficult for them to truly feel like they fit in with their peers, something that is important to all fashion brands. Fortunately, Fernanda has a solution to this: she has created a website called Partner Direct, which helps women determine the nationalities and heights of their own hair as well as helping them find suitable partners.
The Partner Direct website is accessible twenty-four hours a day, seven days a week. By entering the woman’s height and hair type, as well as their nationalities, a list of potential partners is generated. Users may browse by specific continent or by country, narrowing down their search and allowing them to refine their partner search even further. Once a potential partner is found, the user is sent a short quote, which helps determine the likelihood of them joining the partnership based on certain characteristics such as the “brogrammer” or “the funny one.”