Fashion Trends: Analysis and forecasting cover a wide assortment of topics, including the effect of fashion usage on the environment, economic growth, and cultural change, and the effect of fashion patronage and social responsibility on current fashion trends. Fashion trends are not static but evolve with changing needs of the society, trends in fashion are affected by social changes and attitudes towards fashion usage and also societal perception of fashion. The use of fashion in today’s world is almost everywhere, from the fashion advertised in TV ads to the fashion style chosen by celebrities during special occasions. Fashion trend forecasting is required for forecasting the fashion trend and its effects on business organizations, marketing managers, designers, and consumers.
Rapidly changing technology, the increasing availability of information on the Internet, and globalization also play important roles in fashion trends. Internet has made it possible for individuals all over the world to access fashion information that they can find useful for designing and personalizing clothes. Fashion designers have to update their designs as the fashion trends are also changing in quick succession. Fashionable clothes depend a lot on designers’ choices, because their choice will determine how fast the new clothes become outdated.
Main fashion trends are determined by designers’ choice of materials, colors, styles, and patterns, in addition to how these items are used in different situations. Although the main fashion trends may change from time to time, certain fashion styles remain popular among people and continue to be in fashion. Bold Colors: Colors that are bold and neon are in fashion. Clothing in bold colors are in trend during summer, particularly when the weather is hot. Bright colors can attract attention and make you stand out from the crowd.