Fashion Nova Trends Is Taking Over the World
When I first heard about Fashion Nova, I thought it was one of the new lines launched by Neiman Marcus. It seemed like such a crazy concept because no one ever markets a “line” in the fashion world…not on TV, anyway. Then I watched their commercial and watched women around me who were screaming and cheering when they said “Fashion Nylon!” I then realized that I had never seen such an amazing display of glamour in fashion, that sort of glamour that only comes once every decade or so.
What is Fashions Nova? Fashion Nova is an innovative line of fashion for men that focuses on producing apparel that accentuates men’s assets. There was no cut proms, no tasteless magazine covers, no fashion shows, no interviews, and no PR campaigns with traditional marketing techniques or even traditional social media strategies. In this article, we will focus on the Fashion Nylon trend that Fashion Nova founders Amy Dorn and Sarah Giraldo created to bring sexy back into fashion. What made them famous (and their brand) is that they are both incredibly smart fashion designers (along with being incredibly attractive human beings) – thus, understanding their audience and positioning was key to their success. Read on to find out exactly how Fashion Nova trends took over the entire world!
Fashion Nylon trend started when fashion conscious men saw the “purity” symbol embedded in the fabric of the brand’s garments. This symbol, which can also be found in their other clothing lines, says that the garments are made without disregard for anyone’s personal beliefs and feelings about religion, race, class, and so on. As an influencer, I love Fashion Nylon because it allows Influencers to speak their mind and have their say without feeling threatened by the “purity” culture. Fashion Nylon’s brand is not only benefiting from the increased interest of men, but women as well – women are now making the switch to Fashion Nylon apparel for their weddings, baby showers, corporate attire, and more.