Factors that influence fashion trends can be loosely grouped into four categories: fashion houses, designers, consumers and the world at large. The fashion market is huge and constantly under changing factors that will greatly affect consumer behavior and buying preferences, making it nearly impossible to say what will be in vogue one year and not the next. This is also why many people are attracted to the fast-paced nature of the fashion industry. In fact, even when a fashion item is not in fashion, it can still be used as a trend reference point in fashion campaigns or as a marketing tool for particular lines or products.
A major influence on fashion trends is the design work of designers. Their work not only shapes the cultural and political views of people today, but they also shape the way that people dress. Even when designers do not directly cause fashion trends, their works do influence the way that consumers think and feel about a particular fashion style.
Although these four factors, which all play major roles in fashion trends, cannot be considered the ultimate determinant for predicting which fashion style will become the prevailing fashion style in the future, they are still very powerful factors that can help shoppers to identify the trend that they like most. However, no matter how these factors that influence fashion trends are understood, it is still important to remember that every person has his or her own personal taste and preference. It is therefore advised to choose your pieces carefully and to wear them with confidence, both to fit in and to look good.