The fashion industry of Cambodia has grown a lot over the past two decades. The fashion world has been popularized through television, movies, and the mass media. This popularity has encouraged entrepreneurs from different parts of the world to enter the Cambodia market. However, this does not mean that foreigners can immediately start selling fashionable clothing. The first step to establish a fashion line in Cambodia is to gain knowledge and experience through work in the fashion industry. The next step is to set up an actual business.
There are many international organizations that help aspiring fashion designers in Cambodia. The Cambodia Clothing Exhibition and Fair (CCFE) are one of these organizations. It is an open trade show that helps foreign manufacturers and retailers to meet and greet potential partners, distributors, and suppliers. The CCFE is held annually in the city of Phnom Phen, Cambodia. Cambodia fashion industry has attracted both expatriates and local designers from around the world. A number of fashion boutiques have opened in the country, attracting attention not only from tourists but from those looking for quality designer garments.
Fashion consultants who have studied the culture of Cambodia are now working with fashion-oriented companies to improve their products and services. They help them design a market strategy, identify a target audience, and find products and services that will attract them. They also train them in advertising, management, and sales. International fashion companies have also begun working with local designers. They provide marketing, distribution, and accounting services.