Since the early 1990s China has embarked on an internationalized revolution in its clothing industry which has led to its being one of the most fashionable countries in the world today. Unlike the previous century, China has been able to change the way it dresses and adapts itself to changing fashion trends because it has not been influenced by Western fashion trends and styles. It has therefore become an iconic country that has achieved worldwide recognition as a leading fashion producer and exporter of clothing.
One of the most significant changes in China’s clothing fashion trends has been the liberalization of the economy, which has led to increased prosperity and opportunities for many ordinary individuals to have their own businesses and establish their own outlets for production. This has opened up opportunities for many Chinese women to enter the highly competitive world of global business, especially in the field of apparel manufacturing. With the success of these small-scale businesses many foreign corporations have also set up their own factories in China to produce clothing for the international market. The increasing demand for Chinese clothing has led to the emergence of numerous international clothing brands in China and has led to the globalization of Chinese fashion trends. This has made China one of the most popular clothing markets in the world today.
Today, there are many multinational companies that are employing thousands of Chinese immigrants into modern day China’s clothing industry. They employ Chinese people from various backgrounds including Western professionals and Chinese people who have come to work in China after years of living abroad. These companies use these people to help them develop new styles and to experiment with new designs. As a result, China has been enjoying the fruits of its globalized clothing industry and is enjoying an identity crisis because of this.