Fashion California, founded by Ann Taylor, is an online retailer of designer and self-owned clothing for teenagers and young adults. The website is a one-stop shop for all types of California fashion history. Featured are the “20th Anniversary Issue” of California Girl magazine, which features a special feature on the new line of California fashion, the California Girls Collection. Taylor states that her business was started fifteen years ago with her mother and has grown since then. The site caters to many types of customers, from those who want to purchase a particular item to those who simply browse for fun.
Fashion California offers both, pre-designed garments as well as, the opportunity for one to create the look they desire by ordering a custom made garment. The website allows customers to sort through clothing offerings by season, price range, or by current fashion trend. Clothing is categorized according to the “Geometrics” of design. There is also a feature providing the latest California fashions as well as a list of local designers offering a variety of items.
The website does require a user to register to gain access to the various catalog listings. Additional features include a message board, which allows users to chat about current California fashions, as well as, access to the forum for other users to chat about current fashion trends. Users may post links to any photos they wish to have incorporated into their clothing design. All purchases are subject to the terms and conditions of the website. The website currently offers garments for infants, children, teens, women, and men in a number of different styles, including casual wear, skirts, pants, dresses, and professional wear.