As the country gears up for its next major celebration, Winter 2021, which is expected to be held on the month of November, it is looking forward to emulate past trends and adopt newer ones. This year, the celebrations will be more high-profile than ever, with more focus being placed on the traditional motifs that are common to the country. A major feature in this year’s trend will be the use of traditional costume jewelry that will be worn by men and women alike during the celebrations. These pieces will be paired with elegant cabanas, which will be the most common fear among the masses.
While traditional motifs are being ignored in favor of more contemporary ones, the rise in demand for clothing that is trendy is an obvious sign of the current state of affairs. As many other countries in the region struggle with issues of a dwindling economy and the impact of the global recession, Islamabad has invested a lot in revitalizing its fashion scene. Fashion experts have forecasted that sales of traditional clothing will grow at double digit rates over the next few years, and a majority of Pakistanis are already purchasing trendy clothing. However, with government officials maintaining a tight grip on the media, TV channels, and Internet, those who wish to buy fashionable clothing are being restricted.
The future for Pakistan’s clothing industry looks bright as international brands are increasingly showing interest in investing in and establishing manufacturing plants in the country. Given the fact that Pakistan is emerging as one of the fastest growing economic tigers in the region, it is likely that the country will continue to enjoy a high level of success in the coming years. Whether it will live up to previous expectations remains to be seen, but at least fashion lovers in Pakistan will be able to enjoy a wide choice of fashionable clothes.