Contemporary Trend

The contemporary trend is something that fashion has adopted from globalisation to accommodate the fast pace of life. While in past times the globalised economy demanded mass production to be internationally competitive, the contemporary design trends have made it possible to be unique in one’s own right and make an impact internationally. Fashion designers have been quick to identify this trend and with great success. Although much of the contemporary design was sparked off by the art and cultural movements of the 1960s, the contemporary trend is something that is sustainable, fashionable and considered cool.

The modern era of fashion design has seen the incorporation of new materials and styles, as well as the integration of cutting edge technology that has aided the designers in coming up with exciting new concepts. A major contributing factor to the contemporary fashion designs is the increasing interplay between fashion and interior design. The interior designer often makes use of colours and textures suggest the new modern feel that the garments are trying to portray. This makes it possible for the designer to convey a cohesive design theme that is attractive and appealing.

With the new interplay of art and interior design, designers have been able to produce clothes that are highly stylised and chic. The new designs, which are becoming more common as time goes by, are influenced by the likes of celebrities and icons. For instance, Juicy Couture is one such brand that has managed to adopt many of the elements of the contemporary trend whereas at the same time, creating clothes for the masses. The business of fashion design has become extremely popular with young people and with this popularity there has been a parallel rise in the number of designers. More importantly, the contemporary trend whereby designers are able to be fashionable without making too much of a fuss about it. Some of the most famous designers of the present day have managed to combine being fashionable with being functional.