What Is the Main sustainability Trends in Fashion?

The fashion industry is always trying to improve sustainability standards, the old saying goes “A journey of a thousand miles begins with a single step”. By taking sustainability trends in fashion seriously, one can understand the impact it has on a business. The fashion industry as a whole is aware of the environment and makes efforts to improve their practices to lessen their ecological impact. Some fashion weeks actively recycle or re-use certain products, such as old discarded clothing. They also try to reduce the waste that they produce by using high quality and durable materials. This type of recycling or reusing certain items is considered an important component of sustainable fashion because it reduces the need to throw away unnecessary objects that will not be worn or used again.

For the industry watchers, sustainability trends in fashion is a way of communicating the importance of conserving resources while designing and creating new items. The popular magazine, “New Woman”, has been actively contributing articles to this line of thinking for quite some time now. The latest issue features an article by pop-up expert, Deb Henriksen about the impact of the pop-up in sustainability. Henriksen begins the piece by describing pop-ups as being the newest green rage. She then goes on to describe their many advantages over the traditional bag, scarf, shoe or pants.

A pop-up is a reusable garment or accessory, which is created by the popping action of a zipper or Velcro, which is then folded over to create a small pouch that can be filled with either a bottle of Perrier or a candy bar. This pop-up garment was invented by a group of artisans in the West Midlands of England, named the Artopia team. The pop-up originally started as a means of relieving weight after swimming and was later used to decorate clothing in a similar way. The Westword article goes on to say that the pop-up garments are known to be “so quick and easy to make”, which gives them “the edge” over other eco-friendly or sustainable alternatives. The pop-up fashions have been featured in major UK fashion shows such as the Westword Fashion Awards and the London Fashion Week.