Pakistani fashion has been on a steady rise ever since the 90s, with new fashions constantly appearing and old styles coming back in vogue. The most recent trend to hit the markets is the ethnic collection, which has been introduced by a leading designer. This latest range from Sajjan Pathi, also known as Shahid Badawari, is full of styles for both men and women and includes ethnic wear for all ages including men, women, boys and girls.
This brand caters mainly to men, though it also designs women’s clothing and accessories. Although the designs are still distinctly Pakistan influenced, it includes elements from other countries as well. The designs incorporate traditional motifs and patterns, but they have been modernised for contemporary taste. Although Sajjan Pathi is a well known designer, his influence can be seen in many of the other popular designers of Pakistani clothing. There are also several other designers who have their roots in Pakistan, including Mirza Ghalib, Mumtaz Mahal and Rizwan Chishti. These designers have been successful in bringing new styles to the market and are now seeing a surge in demand for their wares.
The brand intends to bring chic, contemporary fashion to the public, and is focusing on creating separate zones for men and women. They claim that their designs will make a bold statement in the industry and are targeting teenagers, the young professional and the corporate market. They believe that by keeping their products unique and modern, that they will attract new customers.