Kaleidoscope fashion trend follows the idea of creating a new look by taking elements from different trends and combining them into one. It also showcases the creative direction that one can bring to any wardrobe. The brand has brought back the traditional look for plus size women by taking the same concept and coming up with a more streamlined silhouette and dress. The idea behind the brand is to offer a variety of choices for every woman, including the ones who are considered the big girls in the crowd. There are dresses that are designed to flatter the body, and also include colors and cuts that will make the wearer feel confident and sexy.
The latest issue of the stylist’s magazine features a shoot from the spring/summer collection that showcases the new trend that is brought about by the brand, called the “Warrior Goddess”. The collection was inspired by the ancient Greek culture and its artistic influence on modern women. The book focuses on a combination of leather fabrics, tassels, metallic embellishments, and the brand’s signature bold colors. The Greek warrior goddess is a representation of strength and courage, qualities that any woman strives to achieve in her life. In the style guide, the concept development of the ad campaign emphasizes the relevance of the cultural trend to today’s generation, as well as to women from all walks of life.
The ad shows a group of women lying on a beach, wearing clothing that is reminiscent of the period of the ancient Greek civilization. The model is standing on a cliff, with a warrior statue by her side, holding a sword. The piece ends with a dramatic pose, where the woman stands on top of a cliff holding the sword in her hand. The colors chosen for this season are different than what was seen in the summer collections. In addition to the red, green, and black of the previous fall/winter collection, the new color is a bright blue, which is representative of new beginnings, balance, and harmony. These are the new fashion trends being seen by stylists magazine.