The Decade of Fashion – 1990 s

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1990 s fashion trends were defined by a total rejection of the excess baggage of the ’80s, a move away from the heavy and bulky urban styles towards lightweight and airy street wear. Fashion in the 1990s gave birth to a youthful movement and gave way to carefree, rebellious styles which dabbled instead in excess. Celebrities were the first to lend their face to the ’90s fashion bandwagon; they were seen and photographed wearing these new and fresh styles all over the world. Fashion for the decade was dominated by the ‘grunge look’, in which designers used bright colours, bold patterns and un-retro funky patterns to create an edgy yet stylish look which lent an extra edge to clothing.

This edgy style of clothing which had been shaped and created during the decade by artists like Banksy, Jean Paul Gaultier and Christian Dior, made its way onto the catwalks and billboards of Paris and New York Fashion Week. The ‘grunge look’ underwent major transformations, taking the form of ripped jeans, old-school sneakers, casual shirts and oversized t-shirts into something completely new and fresh. The decade also saw the birth of new and younger generation of fashion designers who were to usher in a completely new era of fashion, one that would be characterized by new materials, fabrics and colours.

The decade marked a significant change in women’s clothing. With the extension of body consciousness, the reduction of visible curves and the push for an edgier and sexier appearance, the 1990s fashion trends have a very strong hold on the fashion history of the decade. The edgier and edgy styles which are to be found in most of the major city fashion districts of the world owe a great deal to this particular decade. The 1990 s fashion trends are as popular today as they were 20 years ago. Today, women around the world still wear these clothing styles.

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