It is quite interesting to note that consumer trends in the fashion industry are always changing with time. Consumer spending in the fashion industry is increasing continuously and the fashion industry has been one of the most profitable industries in India, especially in terms of export business. The reason of this vast popularity of fashion industry is easy to understand, fashion speaks about what people want and they are not afraid to express themselves through fashion. The fashion industry has also gained popularity amongst common people as well. With increasing number of people taking an interest in fashion designing, many small scale industries have mushroomed in India.
Most of the consumer trends in the fashion industry are influenced by social, economical, and political aspects. For example, it is quite evident that due to increasing poverty levels in rural India, people have turned to wearing rural wear. On the other hand, due to increasing wealth in urban areas, people are ready to spend a huge amount on fashion accessories, ranging from fashion clothes to jewelry.
It is quite interesting to note that when a new fashion trend emerges in the fashion industry, it gets predicted with greater certainty by many users on the forums and blogs, but when it finally surfaces in the market, it creates huge buzz within a very short time, as everything changes almost within minutes. People get to see the new fashion in the marketplace and then go online and share their views with friends and relatives. The success of a particular trend in the fashion industry largely depends on its marketing strategy and implementation.