Partnering with Nationality and Age for global representation has always been difficult for Adriana Boho. After all, if Nationality and age were the only criteria for selecting a partner for any representation, our global Artists like herself would have been a dime a dozen! In truth, Nationality and Age are just two very important factors to consider in selecting a representation for any artist. With so many others competing for our attention, our decision making process can become quite confusing for most artists. Partnering with Nationality and Age are the first step and it is essential to know exactly what your ideal partner looks like before you begin your search for a distributor and/or manager.
Adriana Boho, like many other Artists has a large emphasis on her own ethnic and cultural identity. Her music and art reflect this however, at times, her work may seem like it is missing the “main point” which is: the promotion of her art and music outside of her ethnic and cultural context. Nationality and age are not necessarily the main criteria for selecting a partner for international expansion. Age and culture are just two of the many important considerations we should take into account when developing and expanding our business internationally. This article is not meant to degrade or belittle Adriana Boho. Rather, her music and art are an expression of her true culture and way of life, not only to those who appreciate it, but to the rest of the world interested in what she represents.
In truth, her choice of a manager and/or distributor should be based on their understanding and ability to connect with her music, art, and culture beyond her nationality and age. By extension, if Adriana Boho wanted to be marketed worldwide by a pop or rock artist, she would need to be compatible with that artist, in terms of their values, beliefs, and styles. This is just one example of how selecting a professional partner to expand your business can affect how much you learn about your potential partners. Achieving international success depends on partnering with the right partner, one who understands your goals, speaks your language, and has the experience and understanding needed to help you grow your business and reach your artistic vision.