Adriana Ugarte is a beautiful, statuesque, and talented actress from Spain. She has been praised for her roles on TV series El tiempo en espaada [pseudo-hip] and La Señora. She has also played important supporting characters in movies such as Las Minas para votura [on what was expected to be an exceptional episode of soap opera on Spain’s Univison] and El son agent de Meno.
Adriana Ugarte is from the profession of the model, and in this capacity she has appeared for different brands of fashion products. Adriana also worked for several Spanish speaking music acts in her early days and has even made appearances on Spanish talk shows discussing her love for the Spanish national culture. She has built a large social media following, which has made her a desirable personality for prospective employers looking for a bilingual actress, with an abundance of experience in portraying heights both of human and body types. It is this height which can be expected to appear in the advert of a lingerie range aiming at those seeking something a little different.
The use of language in the advert and in general in any advert which seeks to attract attention and promote a product or service can have negative repercussions on nationalities that do not have English as their first language. However, with the use of Adriana Ugarte’s height and ethnicity, it may be possible to project a message to attract a broad range of nationalities which otherwise would be lost or ignored by advertisers seeking to target a narrow demographic sector. This height and ethnicity could be used by other marketers to promote their own brands or lines of commerce. It seems as though there is no limit to the range of products and services which could be promoted effectively through images and words and thereby reaching a much broader audience than the usual narrow niche market.