Paola Gracey, the current owner of Reebok Active is a woman with a very unique way of looking at things. First, let’s look at her title, “Reebok Active”. It speaks for itself that she is not only an exercise professional but also a personal trainer and nutritionist. That being said, one of her biggest passions is in helping people build the body they want by teaching them a healthy diet and a workout regime that incorporate the best exercises for their specific height and age. The problem is, she is not satisfied with just offering her services, she wants to make it her career, and has thus launched Reebok Active, her own line of fitness products that are targeted towards the growing average size woman.
For example, one of her most popular lines is the Reebok Recharge Vertical Jacket. This product is targeted to both women who are slightly over 5 feet tall and those who are slightly shorter. This is an excellent vertical jacket which provides the much needed support and insulation whilst keeping you light and keeping you warm whilst covering your midsection. In addition, it has been created in such a way as to allow you to wear it whilst running and having the same effect as wearing a long coat whilst running, thus providing you with a similar level of protection. This means you can run for longer and still keep warm and cool, which is vital when out and about.
However, Paola wants to take this message one step further and launch a new range of products called Reebok Active. These products are geared towards women who are slightly shorter, which means the market is now very much international, but it is still targeted towards a very specific audience of women: the professional lady. This is because, as she shows, every woman needs a full body outfit that not only covers the midsection but accentuates her assets and lifts her appearance to a more desirable height. This is why she has teamed up with her international partner, Christopher Freville, to create the brand new Reebok Active collection.