Ann Taylor is an American company of specialty clothing retail chain shops for ladies. The company now operates as a subsidiary of Ascena Retail Group and based out of New York City. The stores sell modern styled suits, dresses, casual separates, shoes and even accessories. This is not the Ann Taylor product line but it does have similar clothing lines such as evening wear, bridesmaid dresses and other apparel. In addition, many of the products offered by Ann Taylor are also available at other outlets such as Neiman Marcus and Macy’s department stores.
As a woman, you want your clothes to fit well and not be too tight or loose. With the fit being the top priority for every woman, Ann Taylor takes the extra step to make sure their products to fit every woman. Each year they conduct surveys asking over 1000 people their age and gender to rate their quality and fit. The results are very enlightening as it shows that most people do not know what the best size is and is often off by several sizes. Ann Taylor had their own sizing system in place for their customers from their very beginning and continues to do so today.
One feature that the company does not sell directly to customers is to tell them their size or shape. Instead, they have developed and improved their own sizing system to ensure that the customer gets the right fit. For example, a woman with wide shoulders should go to a store that has a wide shoulders fit as opposed to an Ann Taylor that does not fit wide shoulders. This is one of the reasons that the company has grown in size over the years and still remains competitive as the market remains large enough for them to provide excellent service and quality products to their customer.